UDRI together with five Resident Associations and the Brihanmumbai Municipal Corporation came together to prepare a Master Plan for this intensely used urban node and area in 1998-99. The proposal aimed at creating a framework within which the citizens group that exist in the Churchgate area as well as the different establishments that are located there can interact in order to create a transformation in the physical environment of the precinct.

At the macro level, the issues of concern are traffic management, through traffic, dealing with millions of commuters that arrive at Churchgate every day and that are diverted through this area to get to both Nariman Point as well as the Fort Area. At the micro level, the concerns are to do with the state of the pavements, pedestrian, circulation, street furniture, regulation of signage, hoarding etc. In order to create a framework for an appropriate redressal of these issues, the project was broken down into three stages viz. Documentation, Analysis, and Recommendation in the form of a master plan.

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Some key recommendations ranged from issues to do with commuter interchange designs to pedestrianisation schemes for selected streets as well as improvements in the streetscape through appropriate street furniture, allocation of space for hawkers and so on. The study and recommendations were put together in a publication called Churchgate Revival in 2002.

In 2014, UDRI was approached by Ward A, MCGM to propose an urban design intervention to help